Social Media Could Boost Wildlife Conservation Efforts for Small Mammal Species, Experts Say

Social Media Could Boost Wildlife Conservation Efforts for Small Mammal Species, Experts Say

Photos of wildlife on social media have the power to boost conservation by depicting predators not only as beautiful, but as similar to domestic pets. A new study has found that, through their millions of followers, Instagram and Facebook can steer public engagement and awareness toward support for predators like wildcats, who are sometimes shot […]

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Tabby’s likely ancestor & Earth’s most widespread wildcat is an enigma

Tabby’s likely ancestor & Earth’s most widespread wildcat is an enigma

The Afro-Asiatic wildcat (Felis lybica) is the world’s most widely distributed wildcat, but experts and information on the species are scarce. The species’ range is immense, stretching across most of Africa, Southwest and Central Asia, India, China and Mongolia. But Arash Ghoddousi, lead author for F. lybica’s 2022 IUCN species conservation assessment, says the study […]

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