Nov 212017

The coats of mammals are essential to regulating their core temperature. It’s really a marvel of adaptation when you look at the color, length, molts, patterns and distribution each mammal has which is what in large part makes each unique.

There is one thing we can generalize, mammals coats become their most luxurious in winter.

This is a biological fact we can use to grab our viewer’s heartstrings!

The Fur is Comin

We start by being more intimate in our photos in telling that story. Top photo was shot with a 600mm and the bottom with a 200-400VR2 at 400mm. Using these longer lenses permitted manipulating the background so the subject, story, pops in the photo.

Along with that is the light. The softer light like in the top photo makes the fur appear, thicker because there are no hard shadows to define it. And by emphasizing the thicker fur we play into folks stereotypes. Most associate thick fur with winter so by playing into that, it makes our storytelling easier.

It’s fall so that means, the fur is coming.


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Moose Peterson

Moose Peterson

Moose’s true passion has always been and remains photographing the life history of our endangered wildlife and wild places. Since 1981 he and his wife Sharon have dedicated their lives to this pursuit. Educating the public about our wild heritage is their hallmark. In recent years Moose has added aviation photography to his pursuits with the same goal of preserving our aviation heritage, pictorial and oral for future generations. Along the way Moose has been honored for his photographic passion: a Nikon Ambassador USA, Lexar Elite Photographer, recipient of the John Muir Conservation Award, Research Associate with the Endangered Species Recovery Program, just to name a few. He’s part of Epson’s Finish Strong ad campaign. Moose is creative producer/photographer of his acclaimed film: Warbirds and The Men Who Flew Them. He shares his knowledge through his writing, being published in over 143 magazines worldwide, author of 28 books including his latest, Photographic FUNdamentals, Taking Flight and best seller Captured. He lectures across the country to thousands upon thousands of photographers every year. One of the original Nikon shooters to receive the D1 in 1999, Moose embraced this new technology, becoming the only wildlife photographer in the world to shoot strictly digital in the early years. While a beta site for all the major hardware and software manufacturers, Moose continues being a creative innovator of new techniques both behind the camera and the computer, which is the driving force behind his photography and goals.

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